Social Network Game Development in the US Industry Market Research Report from IBISWorld Has Been Updated

Social Network Game Development in the US Industry Market Research Report from IBISWorld Has Been Updated

Social Network Game Development in the US Industry Market Research Report from IBISWorld Has Been Updated

New York, NY (PRWEB) January 12, 2015

Since its inception, the Social Network Game Development industry is has quickly expanded. Revenue is anticipated to grow in the five years to 2014. The surging adoption of the internet and social networks, including social networking websites and smartphones with connectivity to social networks, has driven industry revenue over the period. High growth is anticipated to continue over 2014, with revenue rising during the year.

According to IBISWorld Industry Analyst Britanny Carter, “The industry's growth has been stimulated by the emergence of new markets that have embraced social gaming.” Social networks, and the accompanying technology, have placed gaming within reach of the average computer user. As such, consumers that have not played video games before began joining these games at accelerating rates. Women over 40 represent the fastest-growing segment, and these consumers began by simply participating in social games and eventually became regular users. This trend will continue to benefit industry revenue in subsequent years, as women over 40 continue to join and new market segments embrace social gaming.

The industry will continue to experience strong growth over the next five years. However, social networks are beginning to charge more for virtual currency transactions, which will eat into industry costs. “Since social networks are hosting these games, they are looking to generate more revenue due to the increased interest in social gaming,” says Carter. Nonetheless, several beneficial trends will keep the industry growing quickly, albeit at a slower rate than during the past five years. The surge in smartphone popularity and internet connections will continue, linking more people to social games and networks. Disposable income is also set to rise, which will result in more virtual currency purchases. As a result of these trends, IBISWorld projects that industry revenue will rise in the five years to 2019.

For more information, visit IBISWorld’s Social Network Game Development in the US industry report page.

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IBISWorld industry Report Key Topics

Companies in this industry develop video games played on a social network platform. This includes websites such as Facebook and smartphone applications. The games developed within this industry are free to play and do not require the user to own any software or console to participate. Companies earn revenue through the sale of virtual goods within a game and also via advertisements. The Social Network Game Development industry is a fairly new research area that was established in 2007.

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Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
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Business Locations
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Market Share Concentration
Key Success Factors
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Major Companies
Operating Conditions
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About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

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