Halyard Consulting Launches New Soccer Website Implementing Gamification using Captain Up Software
Jersey City, NJ (PRWEB) February 05, 2015
Halyard Consulting has launched a new website, allyourlivingneeds.com, and implemented gamification for the audience. All Your Living Needs is a website that is focused solely on soccer, specifically the English Premier League and Major League Soccer. It was built to support the YouTube channel, All Your Living Needs.
The website is designed for fans who live and breathe soccer. It features news, videos and games. Members compete to reach the top of the leaderboard along the way gaining badges and prizes. Members can see the latest predictions for the week's soccer games. All Your Living Needs, the website, expands on the YouTube channel of the same name that focuses on weekly predictions and includes special videos about the game.
Halyard Consulting used Captain Up to implement gamification on the new website. The platform uses social tools and relies on engagement to help sites make money and grow their brands. It offers badges and allows members to move up levels and interact with each other to develop a strong community. Websites that implement the Captain Up platform can offer rewards that entice users to continue playing. All Your Living Needs is currently offering members glow-in-the-dark soccer balls as a reward when they complete the Night Vision Soccer Challenge.
Gamification is a strategy that implements gaming concepts in non-game environments. It can be useful for marketing many types of businesses. It helps develop loyalty and brand awareness in a non-sales approach.
Halyard Consulting is an internet marketing company located in New Jersey and founded by Jonathan Goodman. The company manages online brand strategy for Fortune 500 companies as well as local small to medium sized businesses.
All Your Living Needs is a prime example of how a brand can continue to grow and develop. With its humble beginnings on YouTube, it has drawn in hundreds of thousands of viewers since its inception in June of 2014. The channel has won over followers around the world using content that appeals to its niche audience.
All Your Living Needs was appropriately named because of the belief that soccer can be a unifying sport. It brings together people from many nations that join to support the game. Soccer allows people to forget their differences for the sake of a common goal â€" to watch their teams play and to cheer them on to victory. Both the YouTube channel and the website are designed for those who believe in soccer passionately and make it an essential part of their lives.
Halyard Consulting understands the importance of creating a cohesive brand image through all points of interaction. Whether it is a website, YouTube channel or social network, a brand must clarify its message and encourage engagement that results in a loyal following. With the development of All Your Living Needs and the inclusion of gamification, loyalty to the sport of soccer is sure to transfer to a dedicated audience for the new website.
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