Creator of NBCâs The Biggest Loserâ Simply Sensible Product Line Launches Website
Los Angeles, CA (PRWEB) October 04, 2011
Chef Calvin Harris, creator of NBCâs The Biggest Losersâ Simply Sensible entrÃ©es, a line of healthy meal options available at grocery retailers across the country, launched a new website today. The site, chefcalvinharris.com, is a bold, lively and clean user-friendly online destination which offers cooking videos, as Chef Calvin displays a range of dishes from featured recipes in the lifestyle kitchen; Chef Calvin talks about his journey to culinary success; the philosophy behind his food style; the preparation and execution of his healthy and flavorful dishes. âThe new site is designed to help busy home cooks and the culinary curious to make smart, informed decisions about food and cooking, while also helping to provide well balanced meal options without sacrificing flavor,â said Chef Calvin. âI always ask myself, âHow will I impact peopleâs lives in a positive way th rough food? My new site helps me to celebrate my love and passion for food.â
Chef Calvinâs site is driven by his culinary philosophy as the LifeStyle Chef to create highly flavorful, well balanced meals and to develop everyday recipes and products that allow you to live the Simply Sensible lifestyle. Consumers will view recipe ideas for a delicious well balanced meal at home that include foods like a oven roasted rosemary chicken with truffle sweet potato mash; zing salmon; pan sautÃ©ed tilapia with jalapeÃ±o lime marinade; oven roasted tomatoes; grilled vegetables with aged balsamic-infused goat cheese sandwiches and so much more. Most of the recipes are accompanied by cooking videos featuring Chef Calvin that bring the meals to life, which are produced by MotionWorks Productions.
As a major feature of the site, Chef Calvin discusses his partnership with NBCUniversal Television Consumer Products Group and Reveille LLC to create a line of refrigerated, fully-prepared healthy meal options called Simply Sensible which launched earlier this year in conjunction with NBC's hit-series, âThe Biggest Loser.â Simply Sensible is endorsed by the American Heart Association and has an average retail cost of $ 6.99. Simply Sensible products are the first fully prepared âbetter for youâ meal options and are available in the refrigerated section of national grocers.
Visit Chef Calvinâs new cool foodie website at http://www.chefcalvinharris.com.
About Calvin Harris
Calvin Harris, a Texas native, has more than 25 years of Restaurant and Food Product Development experience. He is a classically French trained Chef and graduate of the Culinary Institute of America in New York and has been cited as one of Nationâs Restaurant Newsâ Top 50 Research and Development Culinarians and South Floridaâs â40 under 40â Most Influential Black Professionals. Harrisâ successful foray into research and development began when he served as a corporate Research and Development Chef for TGI Fridayâs of Carlson Restaurants Worldwide and the Triarc Restaurant Group on Arbyâs where his role was to create new products. Harris later joined Burger King as the Senior Director of Product Innovation where his creations resulted into more than 30 new or improved menu items. Following his success at Burger King, in 2006 Harris embarked on a new venture of his own, Harris Food Group Inc. which manufactures kettle cooked food products for both food s ervice and retail grocery stores. In 2009 HFG began marketing and distributing branded licensed food products and launched a line of refrigerated TGI Fridayâs side dishes sold at local grocers, along with a line of fully prepared refrigerated entrÃ©es under the Crock Pot label. In 2010 Harris Food Group joined in a licensing partnership with NBCUniversal and Reveille for refrigerated, healthy food meal options for the co-branded line The Biggest Loser/Simply Sensible, which are available in grocery stores across the country now.
About âThe Biggest Loserâ
âThe Biggest Loserâ airs on NBC Tuesdays at 8 pm (ET). The first reality series where everybody "loses," âThe Biggest Loserâ challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $ 250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." For season 12, contestants work out under the supervision of professional trainers Bob Harper, Anna Kournikova and Dolvett Quince. âThe Biggest Loserâ is a production of Reveille, 25/7 Productions and 3 Ball Productions.
Beyond the U.S. where more than 100 episodes of the show have aired, âThe Biggest Loserâ has become a worldwide hit appearing in over 90 countries and produced in 25 countries. Since its debut in 2004, âThe Biggest Loserâ has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, from Rodale, âThe Biggest Loserâ consumer products program has generated over $ 300 million in spending, with presence at more than 25,000 major retailers to date. The program currently features a wide variety of health and fitness products including âThe Biggest Loserâ video game for Wii and Nintendo DS & DSi, The Biggest Loser Resort at Fitness Ridge, which is a full-service, destination health & fitness spa, The Biggest Loser Meal Plan, a New York Times best-selling books series, a best-se lling fitness DVD series, a line of appliances, fitness equipment, protein supplements and several other health and lifestyle based products. âThe Biggest Loserâ was recognized as a top brand of the year in Advertising Age's 2008 Marketing 50. Check out http://www.biggestloser.com for more information.
Melissa R. Hibbert
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