Jack Tretton, Former President and CEO of Sony Computer Entertainment America, Joins Artificial Intelligence Start-Up Genotaur Inc. Advisory Board
San Diego, CA (PRWEB) May 28, 2014
Genotaur Inc., a San Diego-based artificial intelligence development firm with the mission of applying advanced evolutionary computation techniques, cognitive computing, and complementary big-data behavioral analysis technologies to create new forms of intelligent interactive interfaces, today announced that former President and CEO of Sony Computer Entertainment America (SCEA) Jack Tretton has joined the company as a member of its Advisory Board."This is a very exciting time for us at Genotaur as we develop new products and scale our business, focusing initially on implementation within the computer entrainment business. Jack’s experience in every area of building and operating consumer products and interactive entertainment companies will help us grow our capabilities at Genotaur,†said Tony Simpson, CEO and President of Genotaur. “We are fortunate to have an executive of Jack’s knowledge and experience base on our team."
Genotaur, a technology start-up, launched a multi-disciplinary research and development project with the goal of creating new forms of intelligent interactive interfaces between humans and computers. The company, a member of the Center for Hybrid Multicore Productivity Research, a National Science Foundation-sponsored laboratory located at the University of California, San Diego, plans to license its ground-breaking innovations for use by a diverse array of strategic partners in the fields of digital entertainment, robotics, early childhood education, action figures, and gaming.
Tretton brings a depth of knowledge about consumer products and interactive entertainment to the Genotaur management team having stepped down from his role with SCEA earlier this year. As a member of the original Sony Computer Entertainment America management team chartered with launching the PlayStation brand in North America in 1995, he brings more than 30 years of consumer product experience to his new role, including 28 years dedicated to the interactive entertainment space. During his tenure at SCEA, he had oversight of all functions of the business in various roles including Director, Vice President, Senior Vice president, EVP, COO, President and CEO.
Tretton played a key role in launching all PlayStation® platforms in North America, including the original PlayStation®, PlayStation®2, PlayStation®Portable, PlayStation®3, PlayStation® Network and PlayStation®Vita. Tretton led the record-breaking launch of PlayStation®4, which sold more than one million units in 24 hours in North America. During his tenure, Tretton was also responsible for achieving several industry milestones, including surpassing 50 million units sold of PlayStation®2 in North America, and growing the PlayStation business in Canada and Latin America.
Prior to joining SCEA, Tretton held posts at software publishers JVC Musical Industries and Activision, as well as Majers Corporation and Duracell, USA. He also served as the Chairman for the Entertainment Software Association; an organization dedicated to serving the business and public affairs needs of companies that publish computer and video games.
"Genotaur has an incredibly impressive array of resources and expertise that will greatly enhance the way consumers interact with technology. I look forward to sharing my passion for bringing interactive entertainment and cutting edge technology products to market with the team,†Tretton said.
This will be Tretton’s first advisory board role since leaving Sony earlier this year. He previously held an advisory board role with semiconductor company Portal Player and a board role with private wealth management financial services firm Forefront Capitol. He joins the Genotaur advisory board alongside Jürgen Schultz, PhD, Rob Wyatt and Sheldon Brown, who serves as the chairman and project director.
About Genotaur
Genotaur Inc. is an artificial intelligence development firm based in San Diego, CA, applying advanced evolutionary computation techniques, cognitive computing, and big-data behavioral analysis technologies to create symbiotic human-computer experiences. Founded in 2013 by CEO and President Tony Simpson, Chief Creative Officer Doug Johnson, Sheldon Brown, Project Director and Advisory Board Chairman, and James Bull, Executive VP, Corporate Development. As a member of the Center for Hybrid Multicore Productivity Research (CHMPR), a National Science Foundation-sponsored lab located at the University of California, San Diego (UCSD), the company plans to license its methods for use by a diverse array of strategic partners in the fields of digital entertainment, robotics, education, toys, gaming and corporate customer service. For more information, please visit http://www.genotaur.com.
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